Viewership plummeted for MSNBC’s “Morning Joe” broadcast after hosts Joe Scarborough and Mika Brzezinski revealed Monday that they had met with President-elect Donald Trump to “restart communications,” according to Mediaite.
Nielsen data shows that viewing figures started to dip just 56 minutes after Scarborough and Brzezinski began to explain their trip to Trump’s Mar-a-Lago residence in Florida.
Between 7 a.m. and 8 a.m. on Monday, viewership had fallen 17% from 839,000 to 694,000. Among the 25- to 54-year-old age group, viewing figures plummeted 38%.
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