UPDATE – Hasbro said the POTATO HEAD brand name & logo are dropping the ‘MR,’ but the toys will remain MR. & MRS. POTATO HEAD.

Hasbro clarified the name change in a tweet on Thursday.

Hold that Tot – your main spud, MR. POTATO HEAD isn’t going anywhere! While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD pic.twitter.com/6I84KrxOLQ

— Hasbro (@Hasbro) February 25, 2021

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NEW YORK (AP) — Mr. Potato Head is no longer a mister.

Hasbro, the company that makes the potato-shaped plastic toy, is giving the spud a gender neutral new name: Potato Head. The change will appear on boxes this year.

Toy makers have been updating their classic brands to appeal to kids today. Barbie has shed its blonde image and now comes in multiple skin tones and body shapes. Thomas the Tank Engine added more girl characters. And American Girl is now selling a boy doll.

Hasbro said Mr. Potato Head, which has been around for about 70 years, needed a modern makeover.

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