New York – Band-Aid is creating a range of bandages that “embrace the beauty of diverse skin,” including hues that better match the skin tones of black and brown customers.
The Johnson & Johnson (JNJ)-owned bandage brand made the announcement in an Instagram post on Wednesday.
Band-Aid’s traditional soft-pink bandages have long been a point of contention among people of color who have questioned why white skin is the default shade for a range of flesh-toned products, including nude bras and other garments.
The company’s Instagram announcement also noted that Band-Aid plans to donate to Black Lives Matter. A spokesperson said the brand is donating $100,000 to BLM, in addition to the $10 million Johnson & Johnson (JNJ) has committed to “fighting racism and injustice in America” over the next three years.
“We stand in solidarity with our black colleagues, collaborators and community in the fight against racism, violence and injustice,” Band-Aid said on Instagram. “We are committed to taking actions to create tangible change for the Black community.”
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