NEW YORK (CNN) — If you’ve held off on ordering those cheap ear buds because you don’t want to pay for shipping, then you’re exactly the customer that Amazon is looking for.
Amazon is launching free delivery for small and inexpensive products.
Amazon announced, on its online forum for sellers, that customers will get no-cost shipping when they order small items weighing less than 8 ounces and priced less than $10.
The free shipping would be available for Prime and non-Prime customers, too. Amazon had previously allowed free delivery only for Prime members (who pay $99 a year) or for customers ordering at least $35 worth of product.
But Amazon has been also trying to sweeten the deal for Amazon Prime members, who were initially offered two-day shipping for free, but could now be getting free shipping within just a few hours. Amazon is also offering one-hour food delivery for certain neighborhoods with its Prime Now service.
The “small and light” service is meant to take on competition from rival online retailers like eBay, WalMart and Target.
Amazon did not say when the new service would be launched. An attempt to order a $5 DVD from Amazon did not result in free shipping on Wednesday.
Amazon did not immediately return messages from CNNMoney.
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